First Mall

Saharaa is an Egyptian house of design where anthro-pologist Shahira Fawzy translates her desert memories and her old Cairo memories into modern usable and wearable art.

 It is the first Arab designer that incorporates only traditional Arabic patterns, art motifs and the art of Arabic calligraphy. The Saharaa shop exhibits modernized collections of jewelry, costumes and home textiles that maintain the traditional desert designs.